
Easter 50 Challenge
Walk, jog or run a 50km Ultra Challenge or take on the 25km Half Challenge, and make it an active Easter.
Experience the challenge of a lifetime with an incredible team of other hikers, trekking to Uhuru Peak and climbing Kilimanjaro: the highest free-standing mountain in the world!
Taking the Machame route, over 10 days you’ll pass through dense rainforest and high moorlands, taking in the stunning views of the snow-capped mountain along the way.
By trekking for Dementia UK you’ll help our dementia specialist Admiral Nurses provide life-changing support to more families facing dementia. If you have any questions, please get in touch.
Challenge dates in 2025:
Your fundraising will help our dementia specialist Admiral Nurses provide a lifeline to more families facing dementia – and we’re here to support you every step of the way.
Fundraising ideas
Organising another fundraising activity alongside your main challenge will help you smash your goal. Here are some ideas:
Visit our fundraising ideas page for more ideas.
Your fundraising welcome pack
Once you’ve signed up for your challenge, we’ll send you a fundraising welcome pack that’s full of advice on how to meet – and beat – your target.
JustGiving
Setting up a JustGiving page is a great way to fundraise online. Share your link with family, friends and colleagues, and watch the donations roll in.
You can use JustGiving to explain why you’re taking on your challenge for Dementia UK, keep track of how much you’ve raised, and even share your training progress using Strava so your supporters can see how well you’re doing. The more you update and share your JustGiving page, the more donations you’ll receive.
Gift Aid
If your supporters are UK taxpayers and their donation is voluntary (not proceeds of a sale), we can claim an extra 25p for every £1 donated – at no extra cost to them. Make sure they fill in the Gift Aid form in your fundraising pack or tick the correct boxes if they’re donating online.
Sending in your donations
If you’re fundraising through JustGiving, the donations will automatically come to us. If you’ve got cash to pay in, you can do this online, by phone, by bank transfer or by post.
Charity place
Pay a registration fee, raise your fundraising target approximately 10 weeks prior to departure, and we’ll cover the cost of your event place!
Part-payment option
Pay part of the costs for your entry with a lower fundraising target, and we’ll pay the balance of the event place cost.
Full-payment option
You pay the full cost of the event place – then fundraise however you want, with no set target or deadline, and with no cost at all to the charity!
For trip prices, please go to Discover Adventure.
Contact us
If you have any questions about your fundraising or would like to let us know why you are trekking for Dementia UK, contact our Events Team on 020 8036 5440 or email events@dementiauk.org
How do I book my place?
Simply complete your booking online as soon as possible.
More questions about the challenge?
The Mount Kilimanjaro Trek is run by and organised by Discover Adventure. Visit the Discover Adventure webpage here. You can get in touch with their team on 01722 718444 or email info@discoveradventure.com
Walk, jog or run a 50km Ultra Challenge or take on the 25km Half Challenge, and make it an active Easter.
Run through the iconic streets of the French capital in the Paris Marathon 2025. Sign up here
Join our virtual Facebook fundraiser and walk 31 Miles in May for Dementia UK.