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Two women who have completed the challenge and are wearing medals
Walking Running

London to Brighton Challenge

  • Date: 24th May 2025 - 25th May 2025
  • Location: London, UK
  • Distance: 100km
  • Registration fee: £15-£199
  • Fundraising target: £150-£575
Sign up

Two thousand adventurers of all experience levels and ages will take on a classic capital to coast route, testing their grit over the Bank Holiday weekend. You can choose to walk, jog or run your choice of distance, with the full 100km, three-quarter 75km,half and quarter options – there’s a challenge for everyone!

The event starts in Richmond’s Old Deer Park – then crosses the North Downs and wonderful Surrey and Sussex countryside to the halfway point at Turners Hill. Full challengers will then head up and over the South Downs before the welcome sight of the Brighton coastline comes in to view.

You’ll receive great hospitality all the way, including free food and drink at regular rest stops along a fully signed route, plus support from medics, marshals and massage therapists. As you cross the finish line, you’ll get a warm welcome from the cheer squad, a glass of fizz, a t-shirt and a special medal to celebrate your achievement.

You may have to dig deep at times – but you’ll meet new friends along the way, and the journey will be unforgettable!

As Dementia UK is an official partner of this event, you will receive a 50% discount on the ‘full sponsorship’ registration fee when signing up to support families affected by dementia.

Head to the Dementia UK Ultra Challenge page to find out full details of prices and to sign up.

  • full Challenge – 100km
  • three Quarter Challenge – 75km
  • half challenge – 42/58km
  • quarter challenge – 25/33km
  • Brighton Loop – 25km
  • a branded Dementia UK technical sports top (we’ll send this three weeks before your challenge)
  • training plans
  • support from our Fundraising Team
  • fundraising advice, hints and tips in the build-up to the event
  • a range of Dementia UK fundraising materials (collection buckets, posters, balloons etc) to make any events you hold look amazing

Full sponsorship – you pay a small registration fee and we’ll cover the remaining cost of your event place as long as you hit your fundraising goal!

As we are an official charity partner, you will receive a 50% discount on the original registration fee. Prices after the charity partner discount are:

  • 100km: registration fee £25, fundraising target £575
  • 75km: registration fee £22.50, fundraising target £475
  • 42/58km: registration fee £20, fundraising target £375
  • 25/33km: registration fee £20, fundraising target £375
  • 25km: registration fee £15, fundraising target £275

For charity sponsorship places, to secure your entry, you’ll need to raise 50% of your full fundraising target no later than three weeks before your challenge. You’ll get lots of support and reminders from us to help you achieve this! The remaining sponsorship can be sent to us in time for your event (or no later than four weeks after your challenge).

Mixed funding – pay half the cost of your event place yourself, fundraise a bit less and we’ll cover the balance of your place in the event.

  • 100km: registration fee £110, fundraising target £330
  • 75km: registration fee £90, fundraising target £270
  • 42/58km: registration fee £75, fundraising target £225
  • 25/33km: registration fee £50, fundraising target £150
  • 25km: registration fee £50, fundraising target £150

For charity sponsorship places, to secure your entry, you’ll need to raise 50% of your full fundraising target no later than three weeks before your challenge. You’ll get lots of support and reminders from us to help you achieve this! The remaining sponsorship can be sent to us in time for your event (or no later than four weeks after your challenge).

Own Place Fundraising – you pay the full cost of your event place yourself, then fundraise as much as you can – there’s no set target or deadline, and no cost at all to Dementia UK.

  • 100km: registration fee £199, no minimum fundraising target
  • 75km: registration fee £169, no minimum fundraising target
  • 42/58km: registration fee £139, no minimum fundraising target
  • 25/33km: registration fee £89, no minimum fundraising target
  • 25km: registration fee £89, no minimum fundraising target

For any specific questions about the event, please get in touch with the Ultra Challenge Team at info@actionchallenge.com

The Ultra Challenge website has full details of the event. You can get in touch with the Ultra Challenge team for specific event questions at: info@actionchallenge.com

Dementia UK is proud to be an official Partner of the 2025 Ultra Challenge Series.

london to brighton ultra logo

Emma and Anna with a friend at a Dementia UK event

The walk was both emotionally and physically challenging. But I can’t explain how lovely the support was around. Locals left out chairs with rest stops, with glasses of water and oranges; not to mention the moral support from the other people taking part.

Emma and Anna tell us why they took on a trek for Dementia UK