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Cyclists at a Dementia UK event
Cycling

Land’s End to John o’Groats

What better way to explore the beautiful and ever-changing landscapes of Britain than by taking on the Land’s End to John o’Groats cycling challenge for Dementia UK?

  • Date: 2nd September 2025 - 14th September 2025
  • Location: Land's End, Land's End, Sennen, Penzance, UK
  • Distance: Other
  • Registration fee: £349
  • Fundraising target: £3800
Sign up to Land's End to John O'Groats Cycle

Starting your challenge in Land’s End, your ride will take you through Cornwall, over Dartmoor and north along the Welsh border, skirting the Lake District into Scotland, via lochs and the Highlands to the North Coast and John o’Groats.

You’ll experience a challenge of a lifetime, travelling almost 1,000 miles from the southernmost tip of England to the far North East of Scotland. Let’s get those wheels turning!

Cycle with us and help raise vital funds so our dementia specialist Admiral Nurses can provide life-changing support to families facing dementia. If you have any questions, please get in touch.

Join the team

  • support from our fundraising team
  • training plans
  • a fundraising guide, as well as fundraising advice, hints and tips in the build up to the event
  • a branded Dementia UK cycling jersey for the challenge!
  • a range of Dementia UK fundraising materials (collection buckets, posters, balloons etc.) to make any events you hold look amazing

Every penny you raise from your event will help our dementia specialist Admiral Nurses provide a lifeline to more families facing dementia – and we’re here to support you every step of the way. 

Fundraising ideas 

Organising another fundraising activity alongside your main challenge will help you smash your goal. Here are some ideas: 

  • host a quiz 
  • arrange a raffle 
  • organise a bake sale at home, at work or in your community 
  • create a sponsored playlist, where supporters donate to add their choice of song 

Your fundraising welcome pack 

Once you’ve signed up for your challenge, we’ll send you a fundraising welcome pack that’s full of advice on how to meet – and beat – your target.  

JustGiving  

Setting up a JustGiving page is a great way to fundraise online. Share your link with family, friends and colleagues, and watch the donations roll in.  

You can use JustGiving to explain why you’re taking on your challenge for Dementia UK, keep track of how much you’ve raised, and even share your training progress using Strava so your supporters can see how well you’re doing. The more you update and share your JustGiving page, the more donations you’ll receive. 

Gift Aid 

If your supporters are UK taxpayers and their donation is voluntary (not proceeds of a sale), we can claim an extra 25p for every £1 donated – at no extra cost to them. Make sure they fill in the Gift Aid form in your fundraising pack or tick the correct boxes if they’re donating online. 

Sending in your donations 

If you’re fundraising through JustGiving, the donations will automatically come to us. If you’ve got cash to pay in, you can do this online, by phone, by bank transfer or by post. 

Find out how to pay in your donations

Fundraising options

You pay a small registration fee, then when you reach your fundraising target, we’ll cover the cost of your event place!

Registration fee: £349 upfront

Minimum fundraising target: £3,800 – at least 80% must be sent to Dementia UK 10 weeks before departure

Part – payment option

Pay an increased registration fee but fundraise a bit less, and we’ll pay the balance of the event place cost.

Registration fee: £349 upfront, then £500 to Discover Adventure 10 weeks before departure

Minimum fundraising target: £2,800 – at least 80% must be sent to Dementia UK 10 weeks before departure

Full payment option

You pay the full cost of the event place – then fundraise whatever you want, with no set target or deadline, with no cost at all to the charity!

Registration fee: £349 upfront, then pay £1,900 to Discover Adventure eight weeks before departure

No minimum fundraising target – simply raise what you can!

Cyclists at a Dementia UK event

It was an amazing experience to cycle from one end of the country to the other, and I’m delighted that I managed to raise over twice my original fund-raising target – and for such a brilliant cause! A massive thank you to you and everyone else at Dementia UK for all your support with my challenge!

Chris Day who took on the Lands’ End to John O’Groats challenge