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danielle community fundraising manager

How to fundraise online

Our tips to help you get the most out of your online fundraising page

The simplest way to kick off your fundraising is by creating a page on JustGiving page: an online platform designed for fundraisers.

Set up your JustGiving page

With JustGiving, fundraising is safe and secure, and all the money you raise will go directly to Dementia UK, so there’s no need to handle donations yourself.

Tips to maximise your online fundraising:

1. Add your personal story

Letting your supporters know what your fundraiser means to you will inspire them to donate and could help you raise an additional 65%. JustGiving can even help you write your story through their AI story enhancer.

2. Add a photo to your page and set a fundraising target

Aim high and get snap happy. This could boost your donations by an average 30%!

3. Make the first donation yourself

Kickstart your fundraiser by donating to your own page and you could raise 42% more.

4. Share via WhatsApp, email and social media

Every share of your fundraising page will increase your donations. It’s easy to copy and paste your link or use the share function on JustGiving.

5. Create a QR code for your fundraising page

Find out how to create a QR code, using JustGiving’s guide. You can add your QR to promotional posters, presentations and your email signature.

6. Share updates

Let people know how your challenge is going, how their donations will help families facing dementia, and how much you appreciate their support.

7. Don’t stop when your fundraiser ends

An average 20% of donations come in after the fundraising event has ended, so keep sharing your page and make sure you thank your supporters.

8. Fundraising as a team?

JustGiving has a step-by-step guide to setting up a team fundraising page, allowing you to link individual fundraising pages so they all contribute to your team total.

Set up your JustGiving page

Did you know you can raise even more through JustGiving by asking your supporters to tick the Gift Aid box (if they are eligible)? This means we get an extra 25p for every £1 they donate – at no extra cost to them!

Set up your page

Using another fundraising platform? Just let us know by calling 020 8036 5440 or emailing fundrasing@dementiauk.org

Hear how the Collaboration Choir fundraised online and doubled their sponsorship:

The impact of your fundraising

Every penny donated to your fundraiser will make a huge difference to families facing dementia. Each donation, no matter how big or small, will help you reach your target. See the impact that your fundraising target could make:
  • £ 250

    could fund a new Admiral Nurse

    to run a full day of face-to-face appointments for families affected by young onset dementia (where symptoms develop under the age of 65).

  • £ 557

    could pay for two Admiral Nurses

    to answer calls on our Helpline on a Sunday, when other dementia services are closed.

  • £ 1 ,250

    could fund a new Admiral Nurse

    for a whole week to support a community where people are struggling to access local dementia services.