Our strategy and annual reports

Our strategy

Every three minutes, someone in the UK develops dementia, and too many of these people and their families are left to cope with the many complex challenges without the support they need.

That’s what’s behind Dementia UK’s vision: a world where no one faces dementia alone – where everyone gets the specialist support they need.

Today, nearly one million people in the UK live with dementia. One in two of us will be affected by the condition – whether by caring for someone with the diagnosis, developing it ourselves, or both.

We want everyone living with dementia to have the support of a specialist Admiral Nurse, and this goal underpins everything we do at Dementia UK.

Our mission is for our life-changing support to there for everyone affected by dementia. To ensure this happens, we are committed to increasing the number of Admiral Nurses:

• in the community, including in GP surgeries
• in hospitals
• on our free national Helpline
• in virtual clinics
• in areas of specialism – including young onset dementia; children and young people; the LGBTQ+ community; frailty; sport and dementia; and Lewy body dementia 

We also want to bring our expert dementia support closer to those who need it, including through the information on our website and in our advice leaflets; our ‘Dementia: what next?’ online sessions; on social media; and through our Dementia at Work programme.

We won’t rest until no one faces dementia alone.

Our annual reports

We are committed to full transparency around our work as a charity. To find out what we have been working on in the past year, including details of our income and expenditure, please read our annual report. For a shorter overview of what you have helped us achieve in the last year, please take a look at our impact report and watch our animation.