This cookie policy is referred to in our website terms and conditions. Update your cookies here:
What is a cookie?
Cookies are small files of information that websites hold as a record of your browsing behaviour and preferences.
Cookies are used by many websites and can do a number of things, for example remembering your preferences; recording what you have put in your shopping basket, and counting the number of people looking at a website. Software on the user’s device (for example a web browser) can store cookies and send them back to the website next time you visit.
How do we use cookies on the website?
We use cookies to give you a more personalised experience on our website, as well as for our own internal purposes such as seeing how users navigate through our website. This helps us to evaluate and improve Dementia UK’s website and online services.
The information gathered from cookies helps us to:
- review how our website is being used and improve our website and online services
- simplify your ability to navigate through the website
- personalise and improve the service offered to you by understanding your preferences and establishing which areas of the website are most relevant to you
- know if the website is operating effectively
Managing cookies
You can control which cookies are set by selecting your cookies preferences in our ‘One Trust Privacy Preference Centre’ which can be found by clicking the pink ‘Cookies settings’ button at the top of this notice. You can amend your settings or withdraw your consent for cookies at any time.
Personal cookie settings
Your browser settings will allow you to manually control your personal cookie settings. Further information can be found in the ‘Help’ section of your chosen web browser.
To find out more about cookies, including details of cookies and how to manage and delete them, please visit allaboutcookies.org.
Complaints or queries
We strive to meet the highest standards when collecting and using personal information, including when it comes to cookies. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of cookies is unfair or inappropriate. We also welcome suggestions for improving our procedures.
If you have any questions about these terms and conditions, please contact us:
- by email: digitalteam@dementiauk.org,
- by phone 020 8036 5400,
- by post:
Dementia UK
7th Floor
One Aldgate
London
EC3N 1RE
What are ‘strictly necessary cookies’?
A ‘strictly necessary cookie’ is a type of cookie that is essential for the basic functioning of our website. These cookies perform essential functions that enable you to access Dementia UK’s website and use its features more efficiently. They are considered essential because without them, a website may not function as intended, and some services or functions may not be available.
Cookie name |
Description |
| OptanonConsent | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. |
| OptanonAlertBoxClosed | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and, in some cases, only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. |
| woocommerce_cart_hash/woocommerce_items_in_cart and wp_woocommerce_session_7dc1bf9b04e542040b6744d526d2c5f5 | These cookies are used on the Dementia UK Shop website, which is powered by WooCommerce. The first cookie stores the user’s shopping cart information, and the second cookie manages the user’s session on the website. |
| csrftoken | This cookie is linked to the Django web development platform, which uses the Python programming language. Its purpose is to help protect the Dementia UK website from a specific type of software attack on web forms. |
| Ts and ts_c | This cookie is owned by PayPal. Its main purpose is to support online shopping and transactions. This cookie is on the Dementia UK Shop website. |
What are ‘performance cookies’?
‘Performance cookies’ collect data on how visitors use our website and are used to improve the performance of the website by optimising the most popular pages.
They are typically set by the website the user is visiting, but you can choose to disable them if you wish.
Cookie name |
Description |
| FPID | Acookie that Google Tag Manager uses for Google Analytics 4 tracking. It helps us gather information about our visitors without letting other websites know. |
| _ga | This cookie is used by Google Analytics to distinguish unique users and calculate visitor, session and campaign data for the sites analytics reports. |
| _gclxxxx | This is a Google conversion tracking cookie. |
| _hjSession_xxxxxx | This is a cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. |
| _hjTLDTest | This is a temporary cookie that is used to determine the most generic cookie path. It is only stored for a short period of time, and it is removed after it is used. |
| _hjSessionUser_xxxxxx | Hotjar uses a unique identifier called a Hotjar User ID to keep track of each user’s actions and behaviour on the website. This means that if you come back to the same site again, Hotjar will know that it’s you. |
| _clsk | Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. |
| _clck | This is a cookie used by Clicky (formerly GetClicky), a web analytics service that tracks and analyses user interactions on Dementia UK. It offers valuable insights for optimising the site and monitoring performance. |
| _vwo_uuid_v2, _vwo_sn, _vwo_uuid, _vwo_ds, _vwo_referrer, _vwo_uuid_v2, _vis_opt_exp_n_combi, _vis_opt_test_cookie, _vis_opt_s | These cookies are associated with the product Visual Website Optimiser, by Wingify. The tool helps Dementia UK measure the performance of different versions of web pages. They ensure a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. |
| sbjs_current, sbjs_current_add, sbjs_udata, sbjs_first, sbjs_first_add, sbjs_session and sbjs_migrations | This identifies the source of a visit and stores user action information about it in a cookie. It is an analytic and behavioural cookie used for improving the visitor experience on the Dementia UK Shop website. |
| _pk_id*, _pk_ses* | This cookie name is linked to Piwik, an open-source web analytics platform. It helps website owners monitor visitor behaviour and evaluate site performance. The cookie follows a pattern, starting with_pk_ses and followed by a short series of numbers and letters, which serves as a reference code for the domain setting the cookie. This cookie indicates an active session for the visitor. If it does not exist, the session ended more than 30 minutes ago and was recorded in the _pk_id cookie. |
| __spdt | This is a cookie associated with Simple Analytics, used for tracking and analytics purposes on lottery.dementiauk.org. |
| lscache_vary | This cookie from LiteSpeed Cache is used on the Dementia UK website to enhance performance and speed up page loading. It manages caching behaviour by delivering cached content customised for specific conditions or variations, thereby ensuring a smoother browsing experience. |
What are ‘functional cookies’?
‘Functional cookies’ are a type of cookie that is used to enhance the performance of a website. They are not essential for the website to run, but they allow it to remember important information and users’ preferences.
Cookie |
Description |
| __cf_bm | Cloudflare’s bot cookie, which identifies and mitigates automated traffic to protect our website from bad bots. |
| vuid | This domain is owned by Vimeo. The cookie is a Vimeo-generated ID used to generate analytics information and lasts for 2 years. If you do not accept this cookie, you will not be able to watch the videos on the website. |
| ARRAffinity | The cookie is used by Microsoft Azure websites to manage user sessions. It is important to note that this cookie does not collect personal information and is primarily used for technical purposes. |
| CLID | This identifies the first time Clarity saw this user on any site using Clarity. |
| SM | This is used in synchronising the MUID (see below) across Microsoft domains. |
| MUID | An “MUID” cookie is like a special tag or ID that a website puts on your computer or device when you visit it. It is a way for the website to remember your device when you visit. This tag doesn’t know who you are personally, like your name, but it helps the website recognise your device if you come back later. |
| ANONCHK | This cookie acts like a small instruction for our website. It simply tells us whether to share a piece of information, called your ‘MUID tag’, with another service called ‘ANID’. In simpler terms, this cookie is like a little note that says, ‘do not share information’ and is always applied to protect your privacy. |
| _cfuvid | This cookie is used by Vimeo. It allows the Cloudfare Web Application Firewall to distinguish individual users who share the same IP address. If you do not accept this cookie, you will not be able to watch the videos on the website. |
| ndp_session_id | This session cookie from NDP Software helps manage and analyse network data, offering vital tools for monitoring, analysing, and managing networks effectively. |
What are ‘targeting cookies’?
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, and the advertising displayed on it, more relevant to your interests. We may also share this information with third parties for this purpose.
Cookie |
Description |
| _dlt | This cookie is associated with Google’s real time bidding advertising exchange. The main purpose of this cookie is targeting. |
| _gcl_au | This cookie is owned by Google AdSense. Google uses this to test how well ads work on different websites that use their services. |
| __qca | These cookies are associated with Quantcast, a digital advertising company but also used by other analytics companies. They provide website rankings, and the data they collect is also used for audience segmentation and targeted advertising. |
| d | This domain is owned by Quantcast. The main business activity is market and audience segmentation and targeted advertising services |
| _uetvid | This is a tracking cookie utilised by Microsoft Bing Ads. It allows us to engage with a user that has previously visited our website. |
| _fbp | This cookie is used by Meta (Facebook) to deliver a series of advertisement products such as real-time bidding from third-party advertisers. |
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the user perusing the website. |
| AnalyticsSyncHistory | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third-party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active LinkedIn profile, or agreed to their terms and conditions. For this reason, it is classified as a primarily tracking/targeting domain. |
| test_cookie | This domain is owned by Doubleclick (Google). The main business activity is to act as Google’s real time bidding advertising exchange. |
| personalization_id | This domain is owned by X, formerly known as Twitter. The main business activity is social networking services. Where X acts as a third-party host, it collects data through a range of plug-ins and integrations, which is primarily used for tracking and targeting. |
| YSC | This cookie is owned by Google AdSense. Google uses this to test how well ads work on different websites that use their services. |
| MR | Microsoft uses this cookie as part of its advertising and analytics service. It plays a key role in helping Microsoft track user activity across websites and deliver relevant advertisements to users. |
| NID | This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and through the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer’s adverts appear. |
| Lidc | This cookie, owned by LinkedIn, is used for routing. It ensures that the user’s session is directed to the appropriate data centre for optimal performance. It usually expires after 24 hours. |
| Li_gc | This cookie stores the user’s cookie consent state for LinkedIn to comply with privacy regulations like GDPR. It lasts for around two years. |
| Bcookie and bscookie | A browser identifier cookie used by LinkedIn to recognise the user’s browser, ensuring proper authentication and enhancing security. |
| MUID | This cookie is a unique user identifier that helps track users across Microsoft domains and services. It is used to identify users (anonymously) and helps in cross-site tracking, enabling a consistent user experience across different Microsoft properties. |
| MSPTC | This stores the user’s consent status for cookie usage, particularly in compliance with privacy laws such as GDPR (General Data Protection Regulation). |
| FPLC | This cookie helps us connect your activity across the Dementia UK website. This cookie can only be accessed by Dementia UK and not by other websites. |
| TESTCOOKIESENABLED | This cookie checks if a user’s browser supports cookies. It is a temporary cookie used by YouTube to verify whether cookies can be set, ensuring proper functionality. Once the check is done, the cookie is deleted. |
| IDE | The IDE cookie is , used by Google’s DoubleClick, for advertising purposes. It helps Google track and report on user interactions with ads, measure ad performance, and show relevant ads across the web. It collects data on user behaviour, preferences, and browsing activities to provide personalised ads. The IDE cookie typically has a long expiration period, often lasting up to 2 years. |
| li_sugr | This cookie is used by LinkedIn, andit helps in tracking and identifying users. Its primary purpose is to store a unique identifier for LinkedIn to help track users across different websites, mainly for analytics and advertising. It assists LinkedIn in gathering information about user behaviour and providing more personalised content and ads. The cookie has a lifespan of 90 days. |
| mc | This domain is owned by Quantcast. The main business activity is market and audience segmentation and targeted advertising services. |
| SRM_B | The cookie is set by Microsoft Bing and is used for tracking user activity and performance on websites running Microsoft ads. It assigns a unique ID to each browser session, helping to measure ad effectiveness and user engagement. The cookie expires after one day and supports marketing and advertising efforts without storing personal information. |
| VISITOR_INFO1_LIVE | This cookie is used as a unique identifier to track viewing of videos. |
| VISITOR_PRIVACY_METADATA | YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| UserMatchHistory | This cookie is used by LinkedIn to track user interactions across different websites for advertising purposes. It helps collect data on browsing behaviour to optimise ad targeting, personalisation, and performance measurement. This allows LinkedIn and its advertising partners to serve more relevant ads based on user interests and track ad effectiveness, such as clicks and conversions. |
| guest_id | This cookie is set by X, formerly known as Twitter, and serves to identify the user with a unique number associated with X. It is stored for two years. |
| guest_id_ads, guest_id_marketing | This domain is owned by X, formerly known as Twitter. The main business activity is social networking services. Where X acts as a third-party host, it collects data through a range of plug-ins and integrations, which is primarily used for tracking and targeting. |
| muc_ads | This is set by X, formerly known as Twitter, and is used for optimising ad relevance. It tracks your browsing behaviour on Twitter to show you more relevant ads. While it doesn’t directly identify you, it can be seen as a behavioural cookie due to its data collection. |
| OTZ | The OTZ cookie, used by Google Analytics, tracks website usage (pages, time) for analytics and potentially targeted ads (anonymised). It’s mainly used for website improvement but could be involved in creating more relevant ads for you. |
Third party cookies
Where you have accessed our website via a third-party website, your web browser may have already accepted a cookie. Whilst we are unable to accept any responsibility for these third-party cookies (as they are not promoted or created by us nor are they under our control), we would recommend that you review the privacy notice or cookie notice for any search engines or websites that have linked you to our website, so that you may fully understand the privacy notices they currently have in place.